The website I will analyze is none other than Apple, that company is has a phenomenal web design. Just like their products, the website is simple and clean. The use of neutral colours further amplifies their products which is the primary focus for the viewers. When you go on the homepage you can clearly tell the featured product apple is trying to advertise. Moreover, what I love about their website are the pictures of their products in HD and how they have made everything interactive and responsive when you scroll down the page. One thing I noticed the most is the typography on the website and how it changes with the background, the font sits really nicely on top of the background making it a smooth transition.
The icons on the menu of Apple are simple, because for a user who is not familiar to the website can easily navigate just by clicking on the pictures associated with the product.
For example, when I visit their AirPods section from the menu, as soon as I start scrolling you notice every inch of the product explained through pictures. You will see the the product stretched out to explain the technology used in the product. Texts come up and disappear as images take over and the transition from white to black background is seamless. The interactive feature is brilliant that it has the capability to make you buy their product in a heartbeat (or at least that is me).
Overall, the website is beautifully made and perfectly balanced, it fully captures the essence of the product. The colour palette compliments the products and makes them stand out from the photography. It is consistent throughout the website, one can even say you could spend all your time on the Apple website, playing with the interactive features and not get bored. Personally the website still manages to amaze me with their attention to detail.